Effective Date: 15 July 2026
Website: armadaactive.com

Armada Active ("we", "our", or "us") is committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR) where applicable, the Data Protection Act 2018, and other applicable privacy laws.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit or make a purchase from Armada Active.

Armada Active operates the website:

https://www.armadaactive.com

If you have any questions regarding this Privacy Policy or your personal data, please contact us:

Email: privacy@armadaactive.com (replace if different)

Depending on how you use our website, we may collect the following information.

• Name
• Billing address
• Delivery address
• Email address
• Telephone number
• Account login details (if applicable)
• Order history
• Product reviews or enquiries
• Marketing preferences

When you purchase products, your payment is processed securely through our payment service provider.

We do not store or have access to your full payment card details.

Card information is encrypted and processed by PCI DSS-compliant payment processors.

Depending on your payment method, the payment provider may collect:

• Card number
• Expiry date
• Security code (CVV)
• Cardholder name
• Billing address

When you browse our website we may automatically collect:

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Time spent on pages
• Referring website
• Cookies and similar technologies

We process your personal information to:

• Process and fulfil orders
• Take payments
• Deliver purchases
• Provide customer support
• Manage returns and refunds
• Prevent fraud
• Verify identity where necessary
• Improve our website
• Send transactional emails
• Send marketing communications (only where you have consented or where permitted by law)
• Meet our legal obligations

Under GDPR we rely on one or more of the following lawful bases:

Processing necessary to fulfil your order.

To comply with tax, accounting and consumer protection laws.

To improve our services, prevent fraud and maintain website security.

For email marketing, cookies (where required), and optional communications.

You may withdraw consent at any time.

We take payment security seriously.

Payments are processed using secure third-party payment providers that comply with the Payment Card Industry Data Security Standard (PCI DSS).

Armada Active does not store complete credit or debit card numbers on our servers.

All payment transactions are encrypted using SSL/TLS technology.

To protect customers and our business we may use information supplied during checkout to:

• Detect fraudulent transactions
• Verify identity
• Prevent payment fraud
• Comply with legal requirements

Orders suspected of fraud may be delayed or cancelled.

If you subscribe to our newsletter or opt in during checkout, we may send you:

• Product launches
• Promotions
• Discounts
• News
• Company updates

You can unsubscribe at any time using the unsubscribe link contained in every marketing email.

We use cookies to:

• Keep your shopping cart working
• Remember preferences
• Improve website performance
• Analyse website traffic
• Personalise content
• Measure advertising effectiveness

Where required by law, we will obtain your consent before placing non-essential cookies.

You can manage cookies through your browser settings.

We only share personal data where necessary.

This may include:

• Payment processors
• Delivery companies
• Website hosting providers
• IT service providers
• Email marketing providers
• Analytics providers
• Professional advisers
• Government authorities where legally required

We do not sell your personal information.

Some of our service providers may process data outside the United Kingdom or European Economic Area.

Where this occurs we ensure appropriate safeguards are in place, including:

• UK International Data Transfer Agreement (IDTA)
• EU Standard Contractual Clauses (SCCs)
• Adequacy decisions approved by relevant authorities

We retain personal information only for as long as necessary.

Typical retention periods include:

• Customer orders: up to 7 years (tax and accounting requirements)
• Customer enquiries: up to 2 years
• Marketing data: until consent is withdrawn
• Website analytics: according to provider settings

Depending on your location, you may have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion
• Restrict processing
• Object to processing
• Data portability
• Withdraw consent
• Lodge a complaint with your data protection authority

To exercise your rights, please contact us using the details above.

We implement appropriate technical and organisational measures to protect personal information, including:

• SSL/TLS encryption
• Secure hosting
• Access controls
• Password protection
• Software updates
• Monitoring against unauthorised access

No internet transmission can be guaranteed to be completely secure, but we take reasonable steps to protect your information.

Our website is not intended for children under the age of 16.

We do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child without appropriate consent, we will delete it promptly.

Our website may contain links to third-party websites.

We are not responsible for the privacy practices of those websites.

We encourage you to read their privacy policies before providing personal information.

We may update this Privacy Policy from time to time.

The latest version will always be published on this page with the updated effective date.

If you have any questions about this Privacy Policy or how we process your personal data, please contact:

Armada Active

Website: https://www.armadaactive.com

Email: info@armadaactive.com (replace with your preferred email address)

If you believe we have not handled your personal information correctly, you have the right to lodge a complaint with your local data protection authority.

For individuals in the United Kingdom, this is the Information Commissioner's Office (ICO).

Armada Active is committed to:

• Protecting your personal information.
• Processing payments securely.
• Never storing full card details.
• Never selling your personal data.
• Complying with UK GDPR and EU GDPR where applicable.
• Respecting your privacy rights.